Harris Farm’s concept was fresh, but their marketing strategy needed a refresh. In 2015, we proposed realigning their mission to focus on Australian families, local produce, and sustainability. We launched a six-week “Love Local” campaign across 22 locations, featuring mini burger pop-ups with signature sliders, sourced over 160 local artisans, and produced a promotional video. We also facilitated supplier contracts, working closely with Harris Farm’s buying and logistics teams.